MYSTERY SHOPPING

Shopping is an activity which is indulged in and thoroughly enjoyed by everyone. Of course, it can prove to be costly, even hit your pocket at times, but remains exciting as ever. In-fact, it can even work as a major stress buster at times.

This becomes even more exciting when in addition to spending money, we also get a chance of earning while shopping. In-fact, not only earning but doing a lot more than that – this is where MYSTERY SHOPPING comes in.

Mystery Shopping – defined

Also termed as Secret Shopping, this is a form of market research conducted by an individual posing as a fake or secret customer – technically known as Mystery Shopper; Secret Shopper or Mystery shopping sleuth.

In short, Mystery Shopping is a discreet method used by management of companies, to spy on members of their staff at various levels. The Mystery Shopper is virtually a secret agent or a prowling, reliable detective out for shopping.

Purpose of Mystery Shopping

The program is executed to assess the performance of an individual, team or a company.

The causes are varied and diverse:

  • To conduct audit or market research
  • To measure the level and quality of customer service being offered.
  • To gather certain/specific information about a product or service

This is also done to evaluate the following:

  • Adherence to policies and procedures
  • Integrity of the employees
  • Product knowledge
  • Merchandise presentation
  • Telephone techniques

Benefits of Mystery Shopping

A well-executed Mystery Shopping operation proves beneficial to the management in several ways (mentioned below), eventually enabling them to derive clear conclusions and take the right decisions at the right time:

  • Provides valuable information thus enabling effective evaluation of several aspects of a business
  • The process enables measuring results of various in-house promotions and rewarding the employees for their performances.

Hatfield is one of the top detective agency in Delhi who is adept in providing Mystery shopping services to clients throughout India.



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